The announcement of the iPhone is what the Digital age is all about. The idea of magic is quite present in the iPhone as Steve Jobs (CEO of Apple) makes several associations of magic with the iPhone, calling it a “magical device” and claiming it’s key technological aspect (the touch-screen) works like “magic” The iPhone is the first device that will incorporate many technological features such as the internet, mp3, camera, and a phone while making the device aesthetically pleasing and easy to use. Communication in the digital age is very important according to Marshall McLuhan and the iPhone is first and fore most a communications device. Not only does it connect us acoustically (cell phone) but it connects us visually through its wireless internet connection. Soon we the consumers will have access to a device that fits into our pockets and allows us to have access to communities (virtual) 24/7. We will always be connected wherever we go. This continuous access and the instantaneous transmission of the message is not the only aspect of the iPhone that makes it so magical. One has to be amazed at how such a small device 115 x 61 x 11.6mm can fit so much stuff. The iPhone has the capacity to hold 8GB of memory which can hold roughly 1500+ songs, + photos, + phone numbers and the software that is responsible for running the iPhone. Although we are not quite at technology as a human body foreseen by McLuhan we have no doubt taken a step closer with the invention of the iPhone.
“We are all born with the ultimate pointing device - our fingers - and iPhone uses them to create the most revolutionary user interface…” Steve Jobs
“We are all born with the ultimate pointing device - our fingers - and iPhone uses them to create the most revolutionary user interface…” Steve Jobs
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